Tuesday, February 19, 2013

Customer Experience Drives E-Signature Adoption

Electronic signatures are gaining momentum among businesses of all shapes and sizes due to accelerating consumer technology and the need to reduce both transaction costs and the time to close business. The technology has found traction particularly among banking, insurance, and home and auto lenders as these companies double down their efforts to reach customers via the Web. The reason is simple: Customers, who are more comfortable with the Web and mobile apps, are now driving e-signature adoption; it's no longer just enterprises looking to reduce paper costs. Looking ahead, consistent attitudes and best practices within industries are required to kick the bottom out of the dam and push e-signatures toward becoming an accepted practice within an industry sector.

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