Wednesday, March 20, 2013

The Definitive Guide to Subscription Commerce

Subscriptions used to be just for newspapers and magazines, but not anymore. The last 10 years have seen a dramatic increase in companies using the subscription model to offer everything from music, movies, and textbooks to cars for a monthly fee. Every day, more traditional players are joining the Subscription Economy in response to changing consumer habits. For most companies, this shift means relearning a lot about selling, pricing, packaging, and building customer loyalty. Companies need to move away from a manufacturing-oriented, product focused way of thinking, and embrace a world of services that fundamentally change customer relationships.

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